The Nobel Prize in physics in 2022 went the scientists who, for over 40 years, have carried out a series of experiments indicating that, contrary to materialist expectations, physical entities do not have standalone existence but are, in fact, products of observation. This result is extraordinarily relevant to our understanding of the nature of reality, and so Essentia Foundation, in collaboration with the Institute for Quantum Optics and Quantum Information, Vienna, of the Austrian Academy of Sciences (home to Prof. Anton Zeilinger, one of this year’s Nobel Laureates in physics), organized a conference discussing the implications of this result. The conference was hosted by IQOQI-Vienna’s Dr. Markus Müller and featured seven other speakers. In this presentation, Dr. Jacques Pienaar discusses the notion of an embodied agent in the context of Quantum Bayesianism (‘QBism,’ for short). QBism is an interpretation of quantum mechanics according to which the wave function represents simply what we know about reality—a kind of betting strategy about what we will see next—as opposed to reality itself.